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Clean Beauty Breakout Brand JONES ROAD Opens Its First Dallas Store on Knox Street

PaperCity | Aug 25, 2025

JONES ROAD, the four-year-old beauty brand with a meteoric rise, announced today that its first Dallas retail store will open this Friday, August 29. Makeup artist and OG beauty entrepreneur Bobbi Brown created JONES ROAD under one guiding philosophy — “The world doesn’t need more beauty products. It needs better beauty products.”

The tenth brick and mortar, the Dallas location sits steps away from the Katy Trail at 3230 Knox Street. The second store in Texas (the first is in Austin), JONES ROAD Dallas joins the growing roster of retail locations including Manhattan, East Hampton, Palm Beach, and Chicago.

The 1,300-square-foot space will showcase JONES ROAD’s collection of makeup, skincare, and tools. Simple to use and easy to master, the clean, high-grade formulations work on every skin type and tone. Brown wanted to create “the makeup equivalent of a Swiss Army knife.” The brand leaned into Brown’s decades of expertise in the industry, which is why they call it “a lifetime of beauty knowledge, distilled.” The clean beauty brand prides itself on creating products that are free from phthalates, sulfates, petrolatum, PEGs, cyclic silicones, EDTA, and BPA.

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