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Brian Bolke To Debut Second Outpost of His Beloved Dallas Boutique Near The Knox, Auberge Collection

PaperCity | Apr 29, 2026

When Brian Bolke opened Forty Five Ten in 2000, he envisioned a new retail landscape for Dallas. A quarter century later, Bolke is at it again — let’s call it The Conservatory 2.0.

It’s a cloudy, rainy morning — the type that can morph into a heaven-opening deluge or just an ominous day of London-like drizzle. I’ve asked Brian Bolke to meet me at the Angelika Film Center for a 10:30 am viewing of Marc by Sofia — a film tailored for insiders who know that those names stand for Marc Jacobs and Sofia Coppola.

Afterwards, Bolke and I stroll by the Mockingbird Station storefronts in our rain slickers. We pause for a moment outside Urban Outfitters to discuss his upcoming new concept, a second Conservatory in Dallas — the third in his quiver of boutique arrows alongside New York City and the outpost above Chanel in Highland Park Village. The new store will be located near The Knox, Auberge Collection, in the walkable Knox Street neighborhood.

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